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New JURA Campaign with Roger Federer “Fresh in the city”

The collaboration between JURA and brand ambassador Roger Federer began back in 2006. The communications campaign is now entering a new phase. The message consistently focuses on everything that JURA automatic coffee machines do to perfection: Speciality coffees – freshly ground, not capsuled.

Federer transcends national and cultural borders with his charisma to win the hearts of people all around the world. That’s why he can now call anywhere on the planet his home. The one thing he needs wherever he goes, however, is his JURA coffee machine. If only he could always find freshly roasted coffee beans… In short, entertaining episodes, Roger is his famously unassuming self as he goes on the hunt for coffee beans. His neighbours in Shanghai, New York or Valbella are delighted about his unexpected visit. And as connoisseurs of great-tasting coffee, they are more than happy to help him out.

Fresh back in Shanghai 

(Featuring JURA ENA 8 model – Suggested retail price: HK$9,880 - HK$14,880)

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Fresh back home (Swiss) 

(Featuring JURA E8 model – Suggested retail price: HK$12,880)

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Fresh back in New York 

(Featuring JURA Z8 model – not available in Hong Kong)