New JURA Campaign with Roger Federer
The collaboration between JURA and brand ambassador Roger Federer began back in 2006. The communications campaign is now entering a new phase. The message consistently focuses on everything that JURA automatic coffee machines do to perfection: Speciality coffees – freshly ground, not capsuled.
Roger Federer’s robot housekeeper is an additional protagonist, having made its first appearance alongside him in a JURA campaign back in 2017. In the latest episode, the robot is visibly proud of its promising update … but hasn’t reckoned with the perils of opening a standard coffee tin seal. Although grateful for the robot’s help, Roger decides he much prefers his new JURA E8.
E8 Piano Black (INTA)
Click here for more machines details.
Fresh back home (Swiss)
(Featuring JURA E8 model – Suggested retail price: HK$13,880)