New JURA Campaign with Roger Federer

The collaboration between JURA and brand ambassador Roger Federer began back in 2006. The communications campaign is now entering a new phase. The message consistently focuses on everything that JURA automatic coffee machines do to perfection: Speciality coffees – freshly ground, not capsuled.

Roger Federer’s robot housekeeper is an additional protagonist, having made its first appearance alongside him in a JURA campaign back in 2017. In the latest episode, the robot is visibly proud of its promising update … but hasn’t reckoned with the perils of opening a standard coffee tin seal. Although grateful for the robot’s help, Roger decides he much prefers his new JURA E8.

E8 Piano Black (INTA)

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Fresh back home (Swiss) 

(Featuring JURA E8 model – Suggested retail price: HK$14,880)